Saturday, January 21, 2006
Images of Organizations (Summary)
Morgan (1986/1996)
- Use of Metaphors to describe organizations
- An attempt to understand organizations
- Metaphors used conventionally only allow us to partially understand organizations.
- Metaphors used to help us understand an experience in terms of another.
- Metaphor may provide us with a "one-sided insight".
- May concentrate on one element while ignoring others’ importance.
- "Organizations are many things at once!..."
- Need to recognize the complexity of organizations.
- Different metaphors can be used to understand the same situation so that all sides can be understood.
- See world differently when look with two eyes than one.
- "We can know organizations only through our experiences of them."
- "…but we can never be sure that we are absolutely right.
- "…any given situation can be many different things at once."
- "Imaginization" links images to actions.
- Metaphors allow us to understand that how we can think of organizations in many different ways and relate this directly to how we act within them and how we create them.
Judy